A simple and fresh look into

programmatic advertising.


An essential guide for anyone looking to learn more about this technology and its ability to drive marketing results.

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About the Author - ProgrammaticAdvertising.org

ProgrammaticAdvertising.org (PA.O) is a community of marketers dedicated to arming programmatic stakeholders with relevant information and technical knowledge. By delivering actionable news, opinions, interviews and insights, PA.O’s comprehensive content informs and educates marketers on the programmatic ecosystem. With every article, PA.O helps drive smarter and more efficient advertising decisions. 

About the Author - MultiView

MultiView is the fearlessly creative provider of inspired marketing solutions for partners and clients in the B2B space. They rank No. 1 in the delivery of hands-on industry expertise. For more than 15 years, MultiView has been building digital B2B campaigns that deliver creative solutions elevated by personalized service. With its uniquely creative approach to B2B marketing and strategy, MultiView has earned the trust and business of tens of thousands of Fortune 500 and mid-market publishers and advertisers.


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